§ Chapter I — IV

Fashion

Editorial, campaign and film work, developed from concept to final grade. A cohesive visual language for fashion houses, ateliers and commercial brands.
Index · Jump to chapter Four chapters · Stills
I
§ Chapter I  —  Campaign
Campaign
Global campaigns built around a single visual idea — directed, photographed, and graded in-house. One brand to a chapter; each conceived as its own world.
Lucent Los Angeles
Campaign 01  —  The Florence Legacy
A nocturne shot under a single red wash — the reading wall, the playback monitor, the boot held to the light. Conceived, directed, and graded in-house for LUCENT's Los Angeles release of The Florence Legacy.
FeaturingThe Florence Legacy ModelDean Lauer LocationLos Angeles Year2026
LUCENT Los Angeles, The Florence Legacy — The Reading Wall
The Reading Wall
Dean Lauer · Los Angeles · LUCENT
01 / 12
LUCENT Los Angeles, The Florence Legacy — Playback
Playback
The Florence Legacy · On Set
02 / 12
LUCENT Los Angeles, The Florence Legacy — Crimson Profile
Crimson Profile
Los Angeles · 2026 · LUCENT
03 / 12
LUCENT Los Angeles, The Florence Legacy — Overhead
Overhead
Los Angeles · 2026 · LUCENT
04 / 12
LUCENT Los Angeles, The Florence Legacy — Ink Study
Ink Study
Dean Lauer · Los Angeles · 2026
05 / 12
LUCENT Los Angeles, The Florence Legacy — On Set — LUCENT
On Set — LUCENT
Los Angeles · 2026 · Behind the Scenes
06 / 12
LUCENT Los Angeles, The Florence Legacy — The Reading Room
The Reading Room
Los Angeles · 2026 · LUCENT
07 / 12
LUCENT Los Angeles, The Florence Legacy — Hands
Hands
Dean Lauer · Los Angeles · 2026
08 / 12
LUCENT Los Angeles, The Florence Legacy — Red Veil
Red Veil
Los Angeles · 2026 · LUCENT
09 / 12
LUCENT Los Angeles, The Florence Legacy — In Air
In Air
The Florence Legacy · LUCENT
10 / 12
LUCENT Los Angeles, The Florence Legacy — The Florence Legacy
The Florence Legacy
Los Angeles · 2026 · Footwear
11 / 12
LUCENT Los Angeles, The Florence Legacy — Stance
Stance
The Florence Legacy · LUCENT
12 / 12
II
§ Chapter II  —  Commercial
Commercial
Retail, e-commerce, and advertising work made to sell — clean, repeatable, and built to a brand's existing image system. Directed and shot to spec, delivered ready for placement.
Lucent Los Angeles
Commercial 01  —  California
LocationCalifornia
Lucent Los Angeles — The Vintage Harness & The Canyon Flare Denim (Blue), California
The Vintage Harness & The Canyon Flare Denim (Blue)
Lucent Los Angeles · California
01 / 06
Lucent Los Angeles — The Florence Legacy, California
The Florence Legacy
Lucent Los Angeles · California
02 / 06
Lucent Los Angeles — The Denim (Copper), California
The Denim (Copper)
Lucent Los Angeles · California
03 / 06
Lucent Los Angeles — The Cairo & The Canyon Flare Denim (Sandwash), California
The Cairo & The Canyon Flare Denim (Sandwash)
Lucent Los Angeles · California
04 / 06
Lucent Los Angeles — The Bellagio Silk, California
The Bellagio Silk
Lucent Los Angeles · California
05 / 06
Lucent Los Angeles — The Canyon Flare Denim (Black), California
The Canyon Flare Denim (Black)
Lucent Los Angeles · California
06 / 06
Father Sons Clothing
Commercial 02  —  Monthly Campaign Content · London · 2025 – 2026
Father Sons is a London menswear house founded on a tailoring heritage that is now carried forward by a new generation. AMBA Studios London has produced the brand's campaign photography and film every month for more than a year: collection launches, swimwear and seasonal stories, shot across studio, architectural and coastal locations and delivered for web, social and paid campaigns.
Campaign Photography

Four seasons of collection launches, swimwear and knitwear, delivered for website, email and social media use.

Campaign Films

Shot in 9:16, optimised for Meta advertising and social media.

01Charcoal Towelling Revere Twin Set
02Super Slim Scuba Black Short Sleeve Stretch
03Black Slub Crew T-Shirt
04Blue / Silver Swim Shorts
05Light Grey / Silver Swim Shorts
06Black / Silver Swim Shorts
AI-assisted film
DRICH Clothing
Commercial 03  —  Bangkok
LocationBangkok, Thailand
DRICH Clothing — Bangkok, Thailand
DRICH Clothing
Bangkok · Thailand
01 / 04
DRICH Clothing — Bangkok, Thailand
DRICH Clothing
Bangkok · Thailand
02 / 04
DRICH Clothing — Bangkok, Thailand
DRICH Clothing
Bangkok · Thailand
03 / 04
DRICH Clothing — Bangkok, Thailand
DRICH Clothing
Bangkok · Thailand
04 / 04
Chosen Few Athletics
Commercial 04  —  The Tracksuit Series
The Tracksuit Series
Chosen Few Athletics — Obsidian Black, full length
Iron Thunder Logo Zip Hoodie & Wide Joggers
Obsidian Black
01 / 16
Chosen Few Athletics — Obsidian Black, full length, hoodie in hand
Iron Thunder Logo Zip Hoodie & Wide Joggers
Obsidian Black
02 / 16
Chosen Few Athletics — Obsidian Black, hoodie detail
Iron Thunder Logo Zip Hoodie & Wide Joggers
Obsidian Black
03 / 16
Chosen Few Athletics — Obsidian Black, sleeve detail
Iron Thunder Logo Zip Hoodie & Wide Joggers
Obsidian Black
04 / 16
Chosen Few Athletics — Salt & Pepper, full length
Daily Logo Zip Hoodie & Iron Thunder Wide Joggers
Salt & Pepper
05 / 16
Chosen Few Athletics — Salt & Pepper, full length
Daily Logo Zip Hoodie & Iron Thunder Wide Joggers
Salt & Pepper
06 / 16
Chosen Few Athletics — Salt & Pepper, hooded portrait
Daily Logo Zip Hoodie & Iron Thunder Wide Joggers
Salt & Pepper
07 / 16
Chosen Few Athletics — Salt & Pepper, pocket detail
Daily Logo Zip Hoodie & Iron Thunder Wide Joggers
Salt & Pepper
08 / 16
Chosen Few Athletics — Verde, full length
Daily Logo Zip Hoodie & Daily Logo Wide Jogger
Verde
09 / 16
Chosen Few Athletics — Verde, full length
Daily Logo Zip Hoodie & Daily Logo Wide Jogger
Verde
10 / 16
Chosen Few Athletics — Verde, back view
Daily Logo Zip Hoodie & Daily Logo Wide Jogger
Verde
11 / 16
Chosen Few Athletics — Verde, hem detail
Daily Logo Zip Hoodie & Daily Logo Wide Jogger
Verde
12 / 16
Chosen Few Athletics — Navy Blue, full length
Daily Logo Zip Hoodie & Daily Logo Cuffed Jogger
Navy Blue
13 / 16
Chosen Few Athletics — Navy Blue, full length
Daily Logo Zip Hoodie & Daily Logo Cuffed Jogger
Navy Blue
14 / 16
Chosen Few Athletics — grey fleece collection, flat lay
Fleece Collection
Product Shot · Flat Lay
15 / 16
Chosen Few Athletics — Performance Zip Hoodie, Black & Grey, back view
Performance Zip Hoodie
Black & Grey · Product Shot
16 / 16
Chamelo
Commercial 05  —  Campaign Film
Chamelo — Campaign Film

Sunglasses whose lenses tint and change colour at a touch, named one of TIME's Best Inventions. A gym-floor campaign film built around the moment the lens shifts: close, cold light and hard shadow.

FIED
Commercial 06  —  Campaign Film
FIED — Campaign Film

Hooded silhouettes, iron and embroidery: a low-key gym film for the training label, cut to the rhythm of the session.

Vanquish
Commercial 07  —  Training Film
Vanquish — Training Film

Second-skin performance wear in a darkened gym, lit to trace both muscle and fabric.

III
§ Chapter III  —  Editorial
Editorial
Long-form image work in service of garment, gesture, and the quiet hours of a collection. Commissioned editorial for the houses and the magazines that cover them.
Khloé Kardashian × Munkeybarz
Editorial 01  —  Bali
A black-and-white editorial shot across a Balinese villa — rattan, raw stone, sheer curtain light, and a single rose. Quiet, sculptural, and shadow-led.
FeaturingKhloé Kardashian × Munkeybarz LocationBali, Indonesia Year2024
Khloé Kardashian × Munkeybarz, Bali — The Heel
The Heel
Bali · 2024 · Munkeybarz
01 / 08
Khloé Kardashian × Munkeybarz, Bali — Perched
Perched
Bali · 2024 · Munkeybarz
02 / 08
Khloé Kardashian × Munkeybarz, Bali — The Reading Corner
The Reading Corner
Bali · 2024 · Interior
03 / 08
Khloé Kardashian × Munkeybarz, Bali — Submersion
Submersion
Bali · 2024 · Still
04 / 08
Khloé Kardashian × Munkeybarz, Bali — Munkeybarz
Munkeybarz
Bali · 2024 · Profile
05 / 08
Khloé Kardashian × Munkeybarz, Bali — The Cabinet, a backlit whisky cabinet
The Cabinet
Bali · 2024 · Interior
06 / 08
Khloé Kardashian × Munkeybarz, Bali — The Window
The Window
Bali · 2024 · Silhouette
07 / 08
Khloé Kardashian × Munkeybarz, Bali — Repose
Repose
Bali · 2024 · Munkeybarz
08 / 08
As Published

The work, in circulation.

Campaign photography, film and motion, seen where it lives: on site, in the inbox, in the feed and in paid media.

Father & Sons · DRICH · Lucent Los Angeles · FIED · The Shade Hut · Blakely · Flux AI · Chamelo · Chosen Few · Vanquish Fitness
fathersonsclothing.com
Father & Sons website — campaign imagery, slide 1Father & Sons website — campaign imagery, slide 2Father & Sons website — campaign imagery, slide 3
Father & Sons
Website